<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.productadv.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/strategic-lenses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/448b27ff-f39b-4625-9694-d50b9dde83f8/1219F5B0-3ABA-405A-B587-6E394F06AF6D.jpeg</image:loc>
      <image:title>Blog - Empower Your Team with Strategic Lenses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/24b7063b-a629-43f7-88ca-17b632b087be/DDD1AE8C-F918-435B-8ABA-F90088670112.jpeg</image:loc>
      <image:title>Blog - Empower Your Team with Strategic Lenses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/words-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/e107a4c8-6ace-464b-90e0-10b4885f62a0/D1B527DB-E0CE-411B-9C29-E4C02C4B6DD9.jpeg</image:loc>
      <image:title>Blog - Words Matter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/modern-product-team-charter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614182052059-VH067KCP3P5X9D4FSKRF/Principles.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614182037345-Z9A1QMTZUGNPBO6ELV6C/Mission.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614287241406-FM535P2WY0XJM02MWDZ8/Mission.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter - Mission</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614117210235-A4HXPETZO08X8J0CQZT7/Charter+Splash.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614287506091-PAKE6LODH9WCXFY1YKIY/Principles.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter - Principles</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614182074271-TZL5HLWYPSDCY279FWNQ/Measures.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614287801379-4BYY0J5L6PG6TY56247M/Measures.png</image:loc>
      <image:title>Blog - A Modern Product Team Charter - Measures</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/clarifying-expectations-will-accelerate-your-product-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1613511850737-DTQCTJ1ZQTPGF26GNBZD/image-asset.jpeg</image:loc>
      <image:title>Blog - Why a Product Team Charter Will Accelerate Your Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/more-than-product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-03-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612823177233-ZQS5XUMD0GEYITZXVANR/Tax.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product - Tax</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612821933023-TDGD0IHS4KYLBMK4QXDK/4+P+Force+Multipliers.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product</image:title>
      <image:caption>Cascading Force Multipliers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612823043687-DT1BXIMZLP5P4U4OY2UB/Product.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product - Product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612822842352-ILI5491ZDKYDO8VVGZ79/People.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product - People</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612822532817-IYJF2O3GXKLE0N6AN9WE/4+P+Planning.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612572123113-JEOYQIWRZ15BQHCXVBVZ/Four+p%27s.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612822903430-HOMI77C50831U7JZS4FQ/Process.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product - Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612823087923-ZPC6IO22Z8E2I8PT1YM4/Profit.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product - Profit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612827381259-QHIQ5RRF7A8UUBTAZ87F/Diminishing+Returns.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1612822129072-53JEGQXSPEVVEB5MBU3O/4+P+Sliding+Scale+2.png</image:loc>
      <image:title>Blog - Product Leaders Focus on More than Product</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/coffee-is-not-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611954037809-0W376N6CBL17SAO23ZHV/Coffee+Shop+Meeting</image:loc>
      <image:title>Blog - Coffee Is Not Enough</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/category/about+us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/category/People</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/category/Product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/category/Process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.productadv.com/blog/category/Profit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.productadv.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614204742650-41CJDPA421GHJAVS01ON/coaching+blue.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614204647748-5Y67PQ331E95HTO1TE36/fractional+blue.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614204691574-UY48CYF5HKFF0NMADK8V/principal+blue.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614204861731-R1UUEVW6SICYM24LCQ81/advisory+blue.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611606025094-ZSMLZN4ZPQWREQU3J76G/image-asset.jpeg</image:loc>
      <image:title>Home - Modern Practices</image:title>
      <image:caption>Product management for tech products has changed dramatically in the past few years. We can help you use the latest techniques to stay ahead. We know how to make the latest techniques work for you and your customers. Experimentation and Product-Led Growth User Experience and Design Thinking Rapid learning with research and data Lean Startup Agile Development</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611606244179-ZZNPBT9Q7GJJ9Z29ETM0/image-asset.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Providing you with another set of hands You have too much on your plate, and there are important things that could use more of your attention. We can join you and take on product leadership activities to improve your product space and allow you to focus on other areas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611605190716-EPNAZZDWWKSE4MGGZQ1D/image-asset.jpeg</image:loc>
      <image:title>Home - Sized to fit</image:title>
      <image:caption>We size the engagement to fit your needs, whether that is the duration of a project, a specific timebox, or until you reach a goal. We adhere to easy and clear renewal timeframes with regular check-ins to make sure progress is being made.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611611369015-XX69XB9LSPSI6S163LOY/image-asset.jpeg</image:loc>
      <image:title>About - Self Sufficiency</image:title>
      <image:caption>Our goal is for your team to be self-sufficient at great product management. That means giving you everything you need to succeed without us. We will train, teach, show, and share so that you can sustain high performance product management techniques on your own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611612245622-48H4ZQTCXO1VLZGVUN5Z/image-asset.jpeg</image:loc>
      <image:title>About - It’s Your Product</image:title>
      <image:caption>It may seem foreign to have an external product leader. We agree. We believe that product leadership must come from within the company that owns and drives that product. We are in place to help you lead your product. We therefore communicate deeply and often, and work to make sure you and your team have options you believe in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611612147380-5186H1US8ZFJZID5AHD1/image-asset.jpeg</image:loc>
      <image:title>About - Pragmatism Rules</image:title>
      <image:caption>Your goal is a successful business based on great product - not perfect process or dogma. There are many ways to do things, but there is no universal ‘right way’ to do product management. There are only tools and how well they can work within the context of your business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611607896060-FB7ILMAXOB043F9R5EJB/CO_Primary_rgb_0.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611610824845-Z1VN03DAH443D4POB467/profile-large.jpg</image:loc>
      <image:title>About - PRODUCT LEADERSHIP, COACHING</image:title>
      <image:caption>Scott Nusz | Founder</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1611954037809-0W376N6CBL17SAO23ZHV/Coffee+Shop+Meeting</image:loc>
      <image:title>About - Coffee Is Not Enough</image:title>
      <image:caption>Origin stories help us understand why a company or person does what they do. Understanding the why is a skeleton key for making sense of behavior. What is Product Advisory? What is our mission, and why?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.productadv.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-25</lastmod>
  </url>
  <url>
    <loc>https://www.productadv.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614201813898-EK16S7MQUISOXNY16084/fractional+2tone.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614202059206-5FSNMIED0IJ3S4YR9LEG/principal+2tone.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614202154123-JSI9BLXWU0V0UHNVSVJB/coaching+2tone.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/600f0d9c0efb5a50d284c825/1614202189495-AN5OG7M0QUJLBA3H1HBQ/advisory+2tone.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
</urlset>

